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Atlas Softweb
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The pet industry has become one of the world’s most resilient and fastest-growing markets. And today, a major share of that growth is happening online.
Pet parents who once drove to their neighborhood pet store for food, treats, toys, or supplements are now placing orders from their phones, often through subscription programs and auto-ship services. Whether it’s early morning or midnight, convenience is driving purchasing decisions.
For traditional pet retailers, the reality is simple: customers haven’t stopped buying. They’re just buying differently.
The businesses meeting customers online are the ones seeing the biggest growth.
At Atlas SoftWeb, we help pet brands and retailers launch, scale, and market high-performing ecommerce stores on Shopify and Magento. Our focus is not just building beautiful websites, it’s creating stores that turn first-time visitors into loyal, repeat customers.
In this guide, we’ll look at the size of the online pet opportunity, why pet retailers need an e-commerce presence now more than ever, and how the right store and marketing strategy can create long-term recurring revenue.
Pets have become like family members in many households. As a result, pet owners are spending more than ever on proper food, supplements, grooming products, apparel, toys, wellness products, and even pet technology.
The numbers tell a compelling story:
While these figures are impressive, the game changes when you know where consumers are spending!
This is a large, stable, and rapidly expanding market. Retailers without a strong online presence are increasingly competing for a smaller share of in-store traffic while more customers move to digital channels.
Many local pet stores have built loyal communities over the years. But relying solely on foot traffic is becoming increasingly challenging.
Here’s what moving online can unlock.
This shift isn’t temporary; it’s become the new normal.
Around 41% of U.S. pet owners now purchase directly from brands through direct-to-consumer (DTC) channels.
Among younger consumers, the numbers are even higher:
Millennials now represent the largest pet-spending generation, and nearly 90% of them research pet products online before making a purchase.
If your business doesn’t have an online store, you’re often missing customers at the exact moment they’re deciding what to buy.
One of the biggest advantages of e-commerce is recurring revenue.
Pet products are naturally subscription-friendly. Food, treats, litter, supplements, and bedding all need regular replenishment.
That’s why auto-ship programs continue to grow in popularity.
Customers who subscribe are far more likely to stay loyal because their purchases happen automatically. This significantly increases customer lifetime value while reducing the need for constant re-acquisition.
A physical-only store simply cannot capture this level of recurring business.
A retail store can only serve customers within driving distance.
An e-commerce store can serve customers across the country or around the world 24 hours a day.
There are no additional storefront costs, no limits on shelf space, and no restrictions on when customers can shop.
Few industries perform as well on social media as the pet industry.
Pet-related content consistently generates strong engagement across Instagram, TikTok, Facebook, and YouTube.
Influencer partnerships also tend to perform exceptionally well because pet owners trust recommendations from fellow pet lovers.
An e-commerce store allows you to convert that social engagement directly into sales.
Online stores provide valuable customer insights.
You can see:
This data helps improve inventory planning, personalized recommendations, abandoned-cart recovery campaigns, and customer retention efforts.
These insights simply aren’t available through traditional over-the-counter transactions.
The platform you choose affects everything from customer experience and subscriptions to scalability and long-term growth.
At Atlas SoftWeb, we build on both Shopify and Magento based on business goals and operational needs.
Shopify is often the fastest way to launch a modern, conversion-focused pet store.
It’s particularly well-suited for:
Its extensive ecosystem of subscription, loyalty, and review applications makes launching auto-ship programs straightforward.
Magento is ideal for larger operations that require:
For enterprise-level pet retailers and complex ecommerce operations, Magento offers unmatched flexibility and control.
Our job is to help determine which platform aligns best with your goals and then build a shopping experience that matches how pet parents actually buy.
Our experience spans direct-to-consumer pet brands as well as large-scale retail operations.
Some examples include:
A popular pet brand specializing in fresh-baked dog treats and celebration cakes, supported by a vibrant and conversion-focused shopping experience.
A modern pet nutrition brand with a clean, trust-focused ecommerce experience designed to educate customers and drive conversions.
A purpose-driven pet brand that combines strong storytelling with a seamless shopping journey.
A European pet retailer demonstrating how e-commerce can extend a local store’s reach far beyond its immediate market.
While outside the pet industry, this project showcases the same conversion-first ecommerce principles we apply across all sectors.
Every store reflects the Atlas philosophy: build around customer experience, repeat purchases, subscriptions, and frictionless checkout.
The most successful pet ecommerce stores aren’t built just to generate a first purchase. They’re designed to encourage repeat orders.
Pet parents are thoughtful buyers, especially when purchasing food, supplements, and wellness products.
All of these features work together to reduce friction and strengthen customer loyalty.
In pet ecommerce, the most valuable customer is often the one who returns every month without needing additional persuasion.
For more than 14 years, Atlas SoftWeb has helped businesses build and grow successful e-commerce operations across 38+ countries.
For pet brands and retailers, we bring together three critical areas under one roof:
Performance-driven Shopify and Magento development for brands looking to scale subscriptions, increase repeat customers, and grow recurring revenue.
Store experiences designed to increase trust, improve engagement, and encourage repeat purchases.
Integrated digital marketing strategies, including:
Because we manage both the e-commerce platform and the marketing strategy, we’re able to optimize the entire customer journey from the first click to a long-term subscription customer.
Absolutely. Online pet sales now account for more than 35% of all pet supply purchases, and nearly 90% of younger pet owners research products online before buying. An ecommerce store helps expand your reach, increase visibility, and create recurring revenue opportunities through subscriptions.
Shopify is typically ideal for direct-to-consumer brands and retailers entering ecommerce. Magento is better suited for larger catalogs, multiple storefronts, and more complex operations. Atlas helps identify the best fit based on your business requirements.
Pet products are recurring purchases by nature. With approximately 48% of U.S. pet owners already using subscription services, auto-ship programs help increase customer retention and lifetime value while creating predictable revenue streams.
Shopify stores can often be launched within a few weeks. Magento projects generally require more time depending on catalog size, integrations, and customization needs. Atlas provides timelines based on your specific goals and requirements.
Yes. We offer complete ecommerce growth solutions, including website development, Google Shopping campaigns, social media marketing, SEO, and paid advertising, ensuring your store and marketing efforts work together as a unified revenue engine.
Whether you’re launching your first ecommerce store or scaling an existing pet brand, Atlas SoftWeb can help.
We design, develop, and market high-performing Shopify store design and Magento ecommerce solutions for pet brands, built to drive growth, subscriptions, recurring revenue, and customer loyalty.
Let’s discuss your goals and create an online store that keeps pet parents coming back again and again.Book a discovery call at atlassoftweb.com.
Web Development
December 23, 2025
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