Email Marketing

Email Marketing

This company is one of Australia’s trusted names in professional laundry and dry cleaning solutions. With a growing customer base and expanding franchise network, they needed a smarter way to connect with their audience via email marketing.

Project

Laundry Services

Platform

Klaviyo

Technologies

HTML, Klaviyo, Email Automation

The Challenge

The company was facing low engagement through its existing email campaigns. Despite having a steady stream of sign-ups and franchise enquiries via their website, their email open and click-through rates remained underwhelming. The company wanted to boost booking rates through customer retargeting and nurture leads for potential franchise buyers, but their email content lacked the appeal and conversion strategy needed.

Our Role

Our marketing team took on the challenge of revamping the email marketing strategy for the company. This included content planning, subject line optimization, layout redesign, and campaign segmentation for both service requesters and franchise enquirers.

Solution

We designed two distinct email campaign flows –

One aimed at converting newsletter sign-ups into laundry service bookings.
Another targeted at nurturing franchise enquiries into qualified leads.

Each campaign featured engaging copy, personalized subject lines, visually appealing templates, and clear call-to-action buttons. We also introduced A/B testing to refine and improve performance.

The Results

The new campaigns significantly improved engagement. Open rates and click-through rates showed noticeable growth, and bookings through email increased. Franchise interest emails also started receiving more responses and follow-ups. With consistent performance tracking and optimization, the results continue to improve steadily month over month.

Our Recent Work
View Portfolio
Open Asia Project
Ordorite
Institute of Advanced Research (IAR)

Let's Discuss Your Project

Let’s get your digital initiative on the fast track with a free, no-obligation consultation or assessment with the experts at Atlas SoftWeb.

Request and Estimate

Turn Your Ideas Into Digital Growth

Discover how Atlas SoftWeb transforms your website, marketing, and technology into a powerful growth engine that drives real business results.

Start a conversation
clutch
Group 518

4.9
goodfirms
Group 518

4.9
googlelogo
Group 518

4.5
glass
Group 518

4.7
trustpilot
Group 518

3.8
calendar
Get in Touch