Geo Foam

Geo Foam

GeoFoam, the brand of Ebenezer Rubbers, has manufactured natural latex mattresses, pillows, cushions and toppers in Ahmedabad since 1975. It sells custom-size sleep and seating products to homes across India and runs an experience room where buyers can feel the product before they order.

Project

Natural Latex Mattresses & Cushions

Website

geofoam.in

Technologies

WordPress, HTML, CSS, SEO, Schema Markup, Google Search Console, Google PageSpeed Insights

The Challenge

GeoFoam had decades of product expertise but almost no presence online.

  • The old website had no SEO work and no meaningful search visibility
  • Nothing on the site answered the questions buyers ask before choosing a latex mattress or cushion
  • Search results were dominated by big-budget brands.

Our Role

We designed and developed GeoFoam’s website from scratch and built SEO and answer engine optimisation (AEO) into every page from day one. Instead of competing on ad spend, our goal was to make GeoFoam the source Google’s AI trusts to explain natural latex, so buyers researching the category meet GeoFoam first.

Solution

Here is what we delivered:

  • A new, fast, mobile-friendly website with a clear product structure
  • Buyer question research to plan pages around real searches, such as “is latex better than memory foam”
  • Expert copy based on GeoFoam’s manufacturing know-how, such as how pinhole and pin-core latex keeps air flowing
  • Product and FAQ schema, clean heading hierarchy, and descriptive page titles
  • A connected cluster of product pages, buying guides, and comparison blogs, supported by ongoing technical and on-page SEO

How It Went

GeoFoam went from zero search visibility to being the source Google’s AI Overview quotes for two of the most competitive searches in its category. For “latex cushion for sofa” and “latex rubber mattress”, Google’s AI builds its definition and key benefits from geofoam.in. In the mattress search, the big brands are paying for shopping ads beside the answer. GeoFoam is in the answer.

Our Recent Work

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