How to Create a ChatGPT Business Profile: A Complete Setup Guide

OpenAI launched Businesses in ChatGPT in beta on 10 November 2026, so any eligible business with a website can now claim its profile, correct its details and see how often ChatGPT sends people its way.

What a ChatGPT Business Profile is

A ChatGPT Business Profile is your company’s official listing inside ChatGPT, managed from a dashboard called Business Hub. OpenAI says the beta is aimed at the 1.2 billion people who use ChatGPT each week (OpenAI announcement).

Until now there was no way to submit a business to ChatGPT. Owners could only build signals around the web and hope for mentions. Business Hub gives them a place to correct facts and read their own numbers.

Business Hub bundles four parts:

One limit matters from the start. OpenAI states that claiming a profile does not guarantee more visibility or give you control over ChatGPT’s independent recommendations, as Machine Relations reports from OpenAI’s help page. The profile makes your facts accurate. It does not buy you rank.

How to create your ChatGPT Business Profile

The core setup takes under ten minutes if you can reach your domain’s DNS settings. BotRank completed it that fast in a hands-on test on 11 November 2026. Identity verification is a separate step, and OpenAI does not publish how long it takes.

Have these ready first: a ChatGPT account, a way to prove your link to the business, DNS access, and a government ID held by someone authorized to represent the company.

1. Open Business Hub. Sign in to ChatGPT with the account you want to manage the business from, then open Business Hub from the sidebar.
2. Search for your business. Type the brand name and select the listing if it exists. If it does not, choose to create it.
3. Choose how customers reach you. Pick a physical location or an online store. This choice changes the rest of the flow.
4. Verify your connection to the business. OpenAI offers business phone, business email, website domain or Shopify, depending on your listing (OpenAI Help Center).
5. Add the DNS record if you verify by domain. ChatGPT gives you a TXT record to add at your registrar. BotRank’s record expired after about 30 minutes, so open your DNS panel before you start.
6. Pick a category and write a description. The description field holds 300 characters (Gauge). Lead with what the customer gets, then what you sell.
7. Add contact details and policies. Use a generic address such as contact@ because it appears on the listing. Delivery and return questions appear even for software businesses.
8. Save the draft. The profile exists but stays in draft until identity is verified.
9. Verify your identity with Persona. OpenAI requires this before you can publish changes, view insights or create a Business Agent. It asks for a government ID and consent to biometric processing.
10. Add products or an agent if you qualify. Retailers can upload a product feed or connect Shopify. Test any agent’s answers before publishing.

What you see after setup

Once your identity is verified, the Insights tab shows aggregate activity for the past 28 days. OpenAI says it does not share users’ conversations with businesses, and numbers appear only above an activity threshold (OpenAI Help Center).

Two cautions apply. A blank metric does not mean zero, because the threshold may not be reached yet. And Business Hub covers ChatGPT only, with no competitor comparison and no view of Claude, Perplexity or Google AI Overviews (BotRank). Pair it with your own analytics to see what happens after the click.

Why AI traffic matters now

AI referral traffic is still small, but several independent studies show it growing fast.

• Growth in share. SE Ranking tracked 101,574 websites and found AI search traffic grew about 16 times between 2024 and 2026, from 0.02% to 0.32% of all website traffic.
• Growth in sessions. Previsible analyzed 6.77 million LLM-driven sessions across 166 GA4 properties and found monthly sessions grew 9.9 times between November 2024 and May 2026.
• Growth in 2026. BrightEdge reports ChatGPT referral traffic rose 101% from January to August 2026, and total AI referral traffic grew roughly 73% in under a year.
• Growth in intent. OpenAI’s Adam Fry said ChatGPT’s search-like query volume is now about one fifth of Google’s, as Sneeze It reports from a Big Technology interview. OpenAI’s figure is not independently checked.

Keep the scale in view. BrightEdge notes that AI still makes up a small part of referral traffic compared with traditional search. Studies also disagree on who leads: ChatGPT’s share of AI referrals ranges from 62.6% to 95.1% depending on the panel, and in SE Ranking’s data Gemini and Claude grew faster than ChatGPT.

Quality is the stronger argument. Conversion studies disagree by a wide margin, so treat any single multiple with care:

• Semrush reports AI visitors convert at 4.4 times the rate of standard organic, and Microsoft Clarity found sign-ups at 1.66% versus 0.15% on publisher sites, as summarized by QuickSEO.
• In ecommerce, Search Engine Land reported ChatGPT traffic converted 31% better than non-branded organic, though average order value was 14% lower.
• Ahrefs saw 23 times higher conversion on its own site, a single-company result.

The common thread is fewer visitors who arrive closer to a decision. A claimed, accurate profile is the cheapest way to make sure what ChatGPT says about you is right when they arrive.

Who benefits: startups, online businesses and enterprises

Every eligible business with a website can claim a profile, but the payoff differs by size and model.

OpenAI’s policy puts accuracy on the business: it does not verify every detail you supply, and agents must say they are AI. Enterprises should treat profile text like regulated copy (Unite.AI).

Mistakes to avoid

• Starting the DNS step unprepared. The verification record can expire within about 30 minutes, so have DNS access open first.
• Showing a personal email. Contact details appear on the listing. Use a shared address.
• Writing a sales pitch. You get 300 characters. State what you do, who it is for and what changes for the customer, without superlatives.
• Choosing a flattering category. Pick the one closest to what you actually do.
• Expecting a ranking boost. OpenAI makes no such promise, so judge the profile by accuracy, not placement.
• Letting the wrong person verify. Identity verification commits an individual. Use a founder or authorized representative. Agencies should have the owner claim the business and add them, not verify in their own name.
• Inventing claims in agent instructions. OpenAI’s policy forbids made-up offers, prices or results.
• Reading empty insights as failure. Check that identity is verified and give data time to build.
• Letting the profile go stale. Review it whenever prices, policies or services change.

Beyond the profile: AI visibility basics

The profile is one input. OpenAI’s help center warns that ChatGPT may also use other sources when answering about your business, as eesel quotes. What the wider web says about you still decides how often you are cited, in ChatGPT and in every other engine.

• Keep your facts identical everywhere. Match name, address, phone and description across your website, Google Business Profile, Bing Places and directories.
• Let AI crawlers in. Check robots.txt does not block OAI-SearchBot, which lets eligible public pages surface in ChatGPT Search (ShiftFlow).
• Submit your sitemap to Google and Bing. Several practitioner guides report that ChatGPT search leans on Bing’s index, so Bing Webmaster Tools is worth the ten minutes (Frostbite Marketing).
• Write answer-first pages. Lead each page with the direct answer, then support it with structure, schema markup and proof.
• Track the result. Watch GA4 for referrals tagged utm_source=chatgpt.com and compare them with Business Hub clicks.
• Do not stop at ChatGPT. Claude, Perplexity and Google AI Overviews each retrieve and cite differently, and no equivalent claim portal for them was found at the time of writing.

Frequently asked questions

Is a ChatGPT Business Profile free?

OpenAI lists no fee for claiming a business, and no Ads account or Enterprise agreement is required (BotRank). Advertising and sponsored agents are separate options.

Is it available outside the US?

Claiming is open to eligible businesses in places where ChatGPT is available, subject to OpenAI’s checks. Some users report waitlists. Business Agents are limited to eligible US ecommerce and online service businesses for now.

Does a profile improve my visibility in ChatGPT?

OpenAI does not say it does. The profile keeps your core facts accurate. Rankings and recommendations still depend on your wider web presence.

Can an agency set it up for me?

Claiming is open to owners and authorized representatives. Because identity verification is personal, the owner should complete it while the agency handles configuration.

Why are my insights empty?

Your identity may not be verified yet, activity may be below the display threshold, or data may still be collecting. Empty is not the same as zero.

Get your ChatGPT Business Profile set up right with Atlas Softweb

A claimed profile is the start of AI visibility, not the finish. Atlas Softweb is an expert team in AI Overviews, ChatGPT, Claude, Perplexity, AI SEO, AEO and GEO, and it helps businesses create a ChatGPT Business Profile and make it work alongside the rest of their search presence.

Atlas Softweb can help you:

• Create and verify your profile. Prepare the claim, DNS record and identity steps so nothing expires or stalls.
• Write profile copy that fits. Craft a clear description and category that match your real offering within the character limit.
• Connect products and agents. Prepare product feeds or Shopify connections and draft and test Business Agent instructions where you are eligible.
• Fix the signals around the profile. Align listings, schema, crawler access and answer-first content so AI engines can cite you.
• Build visibility beyond ChatGPT. Plan AI SEO, AEO and GEO work for Claude, Perplexity and Google AI Overviews.
• Measure what happens next. Combine Business Hub insights with your own analytics to see mentions, clicks and conversions.

Whether you are a startup claiming your first listing, an online store with a product catalog or an enterprise with many brands, Atlas Softweb can map the steps and carry them out with you. Talk to the Atlas Softweb team to start your AI visibility plan.

Sources

• OpenAI, Introducing Businesses in ChatGPT, 10 November 2026
• OpenAI Help Center, Setting up your business on ChatGPT
• BotRank, How to create your ChatGPT Business Profile, 11 November 2026
• Gauge, ChatGPT business profiles setup guide, 10 November 2026
• Sneeze It, ChatGPT looks to be building a business profile, 8 November 2026
• Machine Relations, How to claim your business in ChatGPT, 10 November 2026
• eesel, ChatGPT Business Hub
• Unite.AI, Businesses in ChatGPT beta coverage
• SE Ranking, AI traffic research study
• Previsible, 2026 State of AI Discovery Report
• BrightEdge, ChatGPT referral traffic more than doubles in 2026, 24 September 2026
• QuickSEO, AI traffic conversion benchmarks
• Search Engine Land via Pulse, ChatGPT ecommerce traffic converts 31% higher, 26 February 2026
• Ahrefs, AI traffic quality study
• ShiftFlow, Can I list my business on ChatGPT?
• Frostbite Marketing, Can you submit your website to ChatGPT?